Leave YOUR trace of brilliance.

We started this company to help great edtech products move forward in a complex sector. As educators, we often see amazing ideas fail to gain traction in the classroom because creators do not fully understand the current status of the system itself.

“ Edtech products need to appeal to parents, students, administrators and school boards.

Many edtech companies do not understand who they need to get buy-in from, and so cannot find a way into a classroom.

Too often edtech creators do not understand the actual needs of teachers and students, but their perceived needs.”
— Matthew Lynch

The result,… innovative products and services do not make it far enough into the hands of students, teachers and parents and (..as our tag-line states) never get their full chance to leave a trace of brilliance.

Navigating this landscape is what we do! Allow us to guide you through so that you can focus on what you do best.